Our project for Makro was to develop a cohesive set of training materials for the Academy of Inspiration. Materials were addressed to the new employees of the Academy and were intended not only to introduce them into the project, but also inspire them.
In designing visual materials we used space, which is a universal symbol of dynamic development and constant desire to discover more. It was also important for us to maintain internal coherency, simplicity and legibility, which together resulted in a user-friendly identification.
Logos, leaflets, board game and cards, briefcase and team board.