Tel Aviv Urban Food
Challenge
A unique mission was entrusted to us from Tel Aviv, a popular vegan restaurant chain. For a beautiful monument to motoring, in golden metallic, we were asked to design a wrapping that would hint from a distance where one can eat deliciously and healthily.
Solution
Based on the measurements taken, we prepared a grid of the car on which we started the design work. Not many color palettes correspond with each other as well as the gold and black. That’ s why we opted for the classics. The dominant black elements serve as a signpost. And the complementary lines and icons allude to the climate of the Middle East, where the restaurant draws its inspiration from.
The Scope of Work
Graphic design of the car wrapping and preparation of production files.
