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/ Tel Aviv Urban Fodd

Challenge

A unique mission was entrusted to us from Tel Aviv, a popular vegan restaurant chain. For a beautiful monument to motoring, in golden metallic, we were asked to design a wrapping that would hint from a distance where one can eat deliciously and healthily.

Solution

Based on the measurements taken, we prepared a grid of the car on which we started the design work. Not many color palettes correspond with each other as well as the gold and black. That’ s why we opted for the classics. The dominant black elements serve as a signpost. And the complementary lines and icons allude to the climate of the Middle East, where the restaurant draws its inspiration from.

The Scope of Work​

Graphic design of the car wrapping and preparation of production files.

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