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Double Responsiveness

Your website can be aesthetically pleasing, contain all the necessary elements –e.g. white space, CTAs –but still not be as user-friendly as it could be. What else can you do to attract the viewer and make your website easier to use?

Double responsiveness is the answer! What is it? You probably know it very well, although the name itself may sound a bit mysterious. Let's discuss it!

Double Responsiveness – What Is It?

We discussed double responsive websites some time ago, but we haven’t exhausted the topic yet! For those who have not had the opportunity to read the previous article, we will briefly explain the characteristics of such websites.

Dual Responsiveness – Optimal Site Layout On Your Device

Websites that feature RWD (i.e. Responsive Web Design) automatically adapt their format to the layout of the screen on which they are being opened.
A RWD website will open on a smartphone, tablet, computer or TV. What’s more, it will look perfect on any of these devices. Therefore, it looks as if it was created right from the start for the screen on which it is displayed, regardless of its dimensions.

Platform With Double Responsiveness Function:

■ maintains appropriate proportions – e.g. distance between images, line spacing, etc.;

■ displays all content in full – even when you turn your tablet or smartphone horizontally, the text or image does not “hide” and you don’t have to swipe the site right or left to see it;

■ optimally displays graphical elements, whereas websites without RWD functionality may stretch images too much, make pixels visible, etc.;

■ preserves the original division – automatic switching to another screen does not affect the individual sections, e.g. photo captions remain in place, etc.

■ The double-responsive website is also adapted to be used horizontally!

Double Responsiveness – Horizontal Orientation

Displaying sites horizontally has long been the standard, but not every website is well suited to it. It still happens that when the smartphone is turned horizontally, the page – indeed –rotates, but does not adapt to the screen. As a result, the user has to move it to the right and to the left by themselves instead of being able to read the content comfortably. Many users find this tiresome and discouraging, even if the content on such a site is exactly what they need!

Horizontal Orientation – When Is It Worth Creating Websites With Double Responsiveness?

You may be wondering whether users even care about such a feature. Especially if you own a clothing shop or write a food blog, for example. Indeed, the most common use of screen rotation is when reading books or watching films, but not only then. Every website should be equipped with RWD regardless of the content it contains!

Advantages Of Double Responsiveness And Horizontal Orientation

Let’s start with user comfort. This aspect is crucial if you want to attract and maintain the interest of your audience. If you allow the users two browsing options (vertical and horizontal), they will be able to choose for themselves how to use your website. When they don’t have that choice, they may choose not to return to your site either on a computer or a smartphone.
In addition, with the RWD function, your website will look professional, which will build trust with your audience. Remember that professionalism is essential in building a positive brand image.

The advantages of horizontal orientation, achieved through responsiveness, can also include:

■ adapting the layout to the content –a user may come to your site one day to read blog posts. It will then be easier for them to do it on a computer, vertically. But on another day, they will want to see pictures of the products. Perhaps they will do this while lying in bed, in which case they will probably tilt the smartphone to load more photos at once;

■ comfort when using the device –many people use their smartphone on the train, tram or in bed. In these situations, the device is usually held horizontally, with both hands, to prevent it falling out;

■ being up-to-date –adapting your site to different display options shows that you know web design trends and can apply them to your business!

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