Your website can be aesthetically pleasing, contain all the necessary elements –e.g. white space, CTAs –but still not be as user-friendly as it could be. What else can you do to attract the viewer and make your website easier to use?
Double responsiveness is the answer! What is it? You probably know it very well, although the name itself may sound a bit mysterious. Let's discuss it!
Double Responsiveness – What Is It?
Dual Responsiveness – Optimal Site Layout On Your Device
Platform With Double Responsiveness Function:
■ maintains appropriate proportions – e.g. distance between images, line spacing, etc.;
■ displays all content in full – even when you turn your tablet or smartphone horizontally, the text or image does not “hide” and you don’t have to swipe the site right or left to see it;
■ optimally displays graphical elements, whereas websites without RWD functionality may stretch images too much, make pixels visible, etc.;
■ preserves the original division – automatic switching to another screen does not affect the individual sections, e.g. photo captions remain in place, etc.
■ The double-responsive website is also adapted to be used horizontally!
Double Responsiveness – Horizontal Orientation
Horizontal Orientation – When Is It Worth Creating Websites With Double Responsiveness?
Advantages Of Double Responsiveness And Horizontal Orientation
The advantages of horizontal orientation, achieved through responsiveness, can also include:
■ adapting the layout to the content –a user may come to your site one day to read blog posts. It will then be easier for them to do it on a computer, vertically. But on another day, they will want to see pictures of the products. Perhaps they will do this while lying in bed, in which case they will probably tilt the smartphone to load more photos at once;
■ comfort when using the device –many people use their smartphone on the train, tram or in bed. In these situations, the device is usually held horizontally, with both hands, to prevent it falling out;
■ being up-to-date –adapting your site to different display options shows that you know web design trends and can apply them to your business!