in a nutshell
Brand image is a topic on which we could elaborate extensively. Today we will specifically focus on the concept of "visual design".
We will explain what it is and why you should take it into account. We will also tell you why your brand needs it.
Visual design – what is it?
It includes various activities, such as the creation of a logo, a website, creation of commemorative graphics, the use of specific colors, fonts and formats, as well as designing leaflets or posters. As you can see, the concept is not that simple, isn’t it?
But don’t worry, devising a coherent marketing strategy in this area will make your work on further elements of your visual identification much easier.
We set priorities
For this process to be successful and smooth, you need to perform an in-depth analysis to identify what is most important for you and what you want to convey. Who are your target addressees? Young people or seniors?
Do you want to be seen as a reliable company, or maybe you prefer your business to be perceived as innovative in the eyes of your recipients?
Depending on the results of your analysis, you will need to approach visual design differently
Beware changing the strategy once chosen – give your recipients enough time to get used to the appearance of your brand. You will not achieve your goal if you are not consistent and each graphic contains different elements, new colors or formatting.