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What is viral marketing?

In today's times, viral marketing has become one of the most effective and efficient methods of promoting products and services. Anyone who wonders what viral is can explain that it is a marketing strategy in which messages quickly and massively spread through social media users. In this article, we will try to answer the question of how to start and run an effective viral marketing campaign, how to design and implement a viral marketing campaign, and how to measure the effectiveness of viral marketing.

What is and how does viral marketing work?

Viral marketing, also known as whisper marketing, is a marketing strategy that relies on the use of techniques and tools to convey information about a product or service, leveraging its social reach. Instead of traditional advertising methods, viral marketing involves creating content that is designed to evoke emotions in the audience and encourage them to share and recommend it to others. Viral content can be shared in the form of videos, pictures, GIFs, interesting articles, or short films.
First of all, it is worth using viral marketing in order to increase reach. This is an effective tool that will help you reach new customers. Moreover, viral marketing can be used to build brand awareness and strengthen its image.

Viral marketing and other forms of online marketing.

Viral marketing is one of the most effective forms of internet marketing, as it allows you quickly and effectively reach the recipients. Other forms of internet marketing such as SEO (website optimization) and PPC (paid advertising) are designed to increase the visibility of a brand online, but they don’t have as much reach as viral marketing.

What makes viral marketing stand out?

Viral marketing is particularly effective because it leverages social reach. People who receive information about a product or service are more likely to share it with others and then recommend it. In this way, content quickly spreads and the reach of the brand increases in a very short time. Moreover, it is a form of marketing that does not require a large financial outlay.

Effective Examples of Viral Marketing

One of the most well-known examples of viral marketing is the Dove “Real Beauty” campaign, which gained widespread recognition and had a huge impact on how women perceive beauty around the world. Another example is the ALS Ice Bucket Challenge campaign, which allowed for the collection of millions of dollars to support research on Lou Gehrig’s disease.
Another example of an effective viral marketing campaign is ‘Dumb Ways to Die’ created by Metro Trains in Melbourne in 2012. This campaign won awards for best content marketing and became one of the most well-known examples of viral marketing.

Viral Marketing Techniques and Tools in Practice

To effectively use viral marketing, companies use a variety of techniques and tools. Among the most popular techniques are referrals, contests, surveys, playing with users, creating videos, and many more.
It is important to create content that will attract attention and evoke emotions in the audience.
You can use tools for creating and distributing content, such as blogs, discussion forums, websites, and mobile apps. Social media platforms such as Facebook, Twitter, or YouTube can help reach a wide audience.

How does viral marketing work in social media?

Viral marketing is particularly effective in social media due to the wide range of content sharing possibilities. Users can share posts, comment on them or post them on their boards, which in turn allows content to spread quickly.
It is also good to use tools such as hashtags, sharing content in popular groups and on themed pages.
Additionally, many social media platforms allow for the creation of advertising campaigns which enable to reach a wide range of audiences.

How to start and run an effective viral marketing?

To start an effective viral marketing, it is necessary to understand the mechanisms of its operation. First of all, viral content must be attractive, interesting and evoke emotions. Next, build a strategy that will effectively leverage social media to promote content. You should also focus on creating content that users will be willing to share and promote.

How to prepare for viral marketing?

First of all, it is necessary to identify target groups, select appropriate platforms, plan a strategy and prepare content that will be interesting and encouraging to share with others.

How to design and implement a viral marketing campaign?

When the strategy is ready, it is necessary to design and implement a viral marketing campaign. The most important element of this campaign is creating content that is appropriate for the given medium and will attract the attention of users. Besides that, it is also important to properly utilize all available tools to promote content, such as ads, email marketing, and blog posts.

How to measure the effectiveness of viral marketing?

The last element of effective viral marketing is measuring its effectiveness. To measure, we can use various tools such as Google Analytics or tools for monitoring social media. Thanks to them, you can track the number of visits, clicks, shares and other performance metrics. The collected data can be used to optimize marketing campaigns and improve marketing strategies.


We hope this article helped you understand what viral marketing is and how to start and run a successful viral campaign. Remember that effective use of a viral strategy requires continuous testing, monitoring and adjusting.


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